• About
  • Design process
  • Relations

About

Kristopher Roller

about us

The SSK Group - Pursuing Excellence

In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last two decades, the SSK Group's pursuit of perfection has made the Group a name to reckon with across numerous verticals.

History And Formation

The SSK Group took off with the support and blessings of Guru Nanak Marketing, a company that is involved in the distribution of T-series Audio cassettes, CDs and audio video systems for the whole of Maharashtra. A strong vision and a stronger conviction paved the way for SSK’s rapid growth. Understanding very early on that diversification is the mantra to success, SSK’s management team decided to widen the scope of their business enterprises and enter different markets. Today, the SSK Group has a strong foothold in the Mobile, Electronic Appliances, Variable Data Printing, Retail, Agriculture and Real Estate industries. The Group is looking forward to diversify even more and expansion plans will soon be firmed up.

Trimmers LED

Syska LED

Syska LED offers a wide range of international quality LED lighting solutions, for varied applications providing effective and energy-efficient lighting in any environment from residential and retail, to commercial and industrial applications. With the LED Lighting market set to reach 75% in India, the SSK Group realised that this was the cornerstone that the company was to build upon. Now, Syska LED is a market leader and provides numerous lighting solutions. Syska LED currently holds over 40 patents for lighting solutions. As the future unfolds, Syska LED will play a pivotal role in shifting lighting usage in India

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Trimmers Headphones

Syska Accessories

Tailor-made products for the growing mobile phone users in India, a lot of research and innovation goes in the production of Syska Accessories. Made to enrich the lives of its users, Syska Accessories are quality tested, durable, reliable with aesthetically appealing designs

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Trimmers Shaver

Syska Personal Care

Self-grooming has become a norm with the millenial and Gen-Z populations in India. To cater to this customer, Syska has created innovative and user friendly personal care products that see to every grooming need for Men and Women. From trimmers to hair straighteners, Syska Personal Care helps you stay style versatile.

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Trimmers LED

Syska Home Appliances

Syska has taken a step into the household category with the launch of the Syska Irons and Syska Fans ranges. Crafted with the latest innovations in technology, these Syska products aim to bring innovation and energy saving into the homes of its users. Produced with compliance to the highest global standards, Syska Home Appliance products are of superior quality but priced fairly. 

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milestones

The Journey

In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last

  • Gurunanak Marketing
    1989

    Distribution of VCRs, TVs and T-Series Audio Cassettes

  • Bagh Bahar Appliances
    1997

    Trading Partners of Whirlpool, Kelvinator and Nokia

  • July: Distribution of Samsung Appliances
    2002

    July: Distribution of Samsung Appliances

  • May: SSK Appliances
    2006

    Group's Flagship Company, World's Larget Distributor of Samsung Mobile Phones.

  • September: SSK Infotech
    2006

    One Stop Solution Provider for All Electronic Data Delivery, Printing and Mailing Activities

  • In-house Production of Memory Cards for Phones and Cameras
    2009

    Jan: SSK memory cards

  • SSK Retails
    2011

    Samsung Smart Phone Cafes Stores Across India

  • Launch of Own Brand of Mobile Phone Accessories in India
    2012

    May: SSK Mobile Accessories

  • Sep: Acquisition of IST Ltd. Korea
    2012

    SSK Acquires LED Manufacturing Unit in Korea

  • Launch of 'SSK LED' Brand of LED Lights
    2012

    Nov: SSK LED lights

  • June: Launch of syska logo 
    2013

    Syska launched in India

  • Launch of Personal Grooming Products for Men and Women
    2016

    Syska Personal Care

Our Blog

Check out our blog to see what’s happening

7 Types of must have LED Lights! 3rd Oct
SYSKA LED
7 Types of must have..

Syska LED Lights, unlike ordinary ones, are a smart innovation in the future of lighting. A simple and efficient solution from one of India’s leading LED light manufacturers. Syska Group believes in….

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Light up your home with these 5 LED light décor ideas 3rd Oct
SYSKA LED
Light up your home w..

Revamping the look of your home? Or furnishing a new one? Either way, don’t forget to make LED lights a part of your plan. The marketplace is filled with an assortment of modern lighting solutions t….

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7 interesting facts you must know about LED lights 3rd Oct
SYSKA LED
7 interesting facts ..

LED lights have a stronghold in the lighting industry and rightfully so. They’re superior to traditional incandescent and CFL lights in a host of ways. You may have heard about and even used an LED ….

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4th Sep
Syska
Voice control your S..

Control Syska smart lights with your voice Syska smart bulbs are Wifi-enabled and compatible with Amazon Alexa. Just place the bulb in the fixture, set up your Syska Smart Home account and connect it….

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4th Sep
Syska
Everyday Hairstyling..

Get wavy hair with a hair dryer Sejal walks you through the steps to getting perfectly wavy hair with the Syska Trendsetter hairdryer. Start with blow drying your tresses, then style with a round bru….

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4th Sep
Syska
How to curl like a p..

Curlyour hair with a straightener Curling hair with a hair straightener is easier than you thought. Dhvani tells you how it’s done, with Syska IonStraight. It’s the ideal hair straightener that w….

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4th Sep
Syska
Style Your Beard wit..

Trimming your beard just got easier Abhinav tells you how the right trimmer can easily fit into and work around your busy schedule. If you believe in the importance of looking presentable all the tim….

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4th Sep
Syska
7 Elegant Ways to Cu..

Curl your hair in a matter of minutes If you love soft curls but are tired of your unmanageable hair curler, it’s time you switch to curling with the Syska SuperGlam hair straightener. Its swivel c….

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4th Sep
Syska
Trim, Shave and Styl..

Trim, shave & shape with Syska UniBlade When one blade lets you trim, shave and style your beard with ease, why go anywhere else? Syska UniBlade allows for a smooth and comfortable experience tha….

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29th Aug
Syska News
How to Connect to Wi..

Find out how you can use the Syska Smart Home App to add and control the Wi-Fi enabled smart lights as per your changing moods….

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Look effortlessly classy with Syska Dry Irons 21st Aug
Syska
Look effortlessly cl..

1. Teflon-coated soleplateTeflon irons are growing in popularity. With a Teflon-coated soleplate, ironing becomes a hassle-free process. The smooth, flat iron surface of the plate helps ease creases w….

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20th Aug
Syska
Syska Cordless Steam..

Dealing with cords can be a messy affair - they get entangled, or have you tripping all the time because of their sheer length. It only gets worse in the case of a corded iron. We understand the woes,….

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10 easy ironing tips & tricks you’ll love 20th Aug
Syska
10 easy ironing tips..

1. Bring out the silver foilPlace a sheet of aluminum foil under the cover of your ironing board. The foil reflects heat, smoothening out the underside of your clothes as you run the iron press on the….

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Ease the crease with Syska Steam Irons 20th Aug
Syska
Ease the crease with..

An impression is lasting, whether it's the first or not - and crinkled clothing is a surefire way of creating a wrong one. Here's why you should switch to a Syska steam iron and let it handle your w….

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What to look for while buying a Bluetooth Speaker? 20th Aug
Syska
What to look for whi..

Does music on your mobile sound dull? Get a speaker. Can’t handle the mess a speaker’s wires bring? Then just invest in a good wireless one! If you love being on the go and need a supply of movie….

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What to keep in mind when buying a power bank? 20th Aug
Syska
What to keep in mind..

Life is hectic and demands round-the-clock activity. This has made individuals gadget-dependent. A fully-charged mobile appliance plays a crucial role in helping one stay on-the-go. However, sitting c….

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Working up a storm: Hairstyles you’ll love wearing to work 20th Aug
Syska
Working up a storm: ..

Imagine a regular weekday – you wake up, get dressed for work and pack your lunch. Everything’s going great until you look into the mirror and realize your hair’s a complete mess. You have no cl….

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A complete guide: How to blow dry your hair at home 20th Aug
Syska
A complete guide: Ho..

Getting dressed up has never been easy, whether it’s for a party, an evening with your friends or something as mundane as going to work. It involves pondering about what clothes to wear, what to car….

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Trimming nasal hair: How to operate a nose hair trimmer? 20th Aug
Syska
Trimming nasal hair:..

For most men, personal hygiene takes priority – and why not? Dressing well and looking neat is an essential aspect of one’s personality. In fact, you must pay attention to the minor details as wel….

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Design process

Human Centric
01

Human Centric Approach

Traditionally, customer needs have been dictated by marketing and sales push, but we find that this approach is not in sync with today’s well-connected and well-informed customers. In our design process, we start with the consumer. We try to understand our current and future customers; their product needs and pain points. For this, we actively initiate research projects with our network of local partners in India and other countries. These partners are consumer facing and play a pivotal role in understanding customers.

Research
02

Research

At this stage we deploy a qualitative and quantitative research to categorise customer wants and expectations. We use tools such as focus groups, questionnaires, and interviews to understand key customer pain points and needs while trying to accomplish a certain task. The most crucial needs are then prioritised and moved to the solution stage.

Human Centric
03

Eco Solution Development

Albert Einstein once said, “We are boxed in by the boundary conditions of our thinking.” When we build solutions, we first create a free flow of exchange of ideas and alternative approaches to a problem. We believe it is important to integrate knowledge and experiences of diverse fields to get the optimal solution. And important aspect of solution development and selection is the environmental impact the solution would have in use and manufacturing.

Testing
04

Solution Testing & Feedback

As the design-led solutions are developed, solution prototypes are tested with focus groups. First impression and task based testing results are quantified to understand each prototype experience. The learnings from these findings are fed back to identify constraints and the prototypes are reiterated and tested. The optimal solution is then developed for the larger market.

Continuous Improvement
05

Continuous Improvement

The success of launched products are then evaluated with an aim to understand the impact of good design in meeting customer needs by collecting data from various sources. Thus, it’s an ongoing process with an aim to improve upon provided solution and to better meet customer needs.

Relations

partners

About our Principles

With over 30 years in Distribution, SSK Group is one of India's most trusted companies. With branch offices in every state of the country & a chain of about 5000 distributors, 10000 authorised dealers, over 200,000 retail outlets, SSK is a trusted relationship partner. All our activities are in line with our defined business principles and policies to ensure transparancy and trust amoung our stakeholders. Built as a family business and on family values, we welcome you to the SSK Family. 

Transperency
Transparency

Clear information sharing in terms of product literature, future ventures, business opputunities

Support
Training & Support

Training of sales personal. Marketing support in terms of offline and online activities, Btl activities, POPs

Bar Chart
Grow Together

Responsive to all feedbacks and restructuring of business practices and infrastructural in order to deal with all the bottlenecks the partners face so that we grow together

Hand Shake
Equality & Parity

Maintaining equality and parity with regards to treatment doled out to these business partners

We would love to hear from you so let’s get in touch!

Contact us
Featured Events

Stay Updated on The Latest Activities at Syska!

  • Upcoming Events
  • Past Events

Kargil International Marathon

Kargil International Marathon
Sarhad, Pune has been working at border areas since the 1980s and has adopted 150 children from Jammu-Kashmir including many Kargili boys and girls for their education. These students are living and studying in Pune at Sarhad. The situation in Kashmir is not very encouraging and far from happy. One of the best solutions in such a situation is sports and through it, a people to people connect.
  • 02 Sep 2018, 6:00 am - 02 Sep 2018, 11:00 am
  • Kargil, Jammu & Kashmir

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