In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last two decades, the SSK Group's pursuit of perfection has made the Group a name to reckon with across numerous verticals.
The SSK Group took off with the support and blessings of Guru Nanak Marketing, a company that is involved in the distribution of T-series Audio cassettes, CDs and audio video systems for the whole of Maharashtra. A strong vision and a stronger conviction paved the way for SSK’s rapid growth. Understanding very early on that diversification is the mantra to success, SSK’s management team decided to widen the scope of their business enterprises and enter different markets. Today, the SSK Group has a strong foothold in the Mobile, Electronic Appliances, Variable Data Printing, Retail, Agriculture and Real Estate industries. The Group is looking forward to diversify even more and expansion plans will soon be firmed up.
Syska LED offers a wide range of international quality LED lighting solutions, for varied applications providing effective and energy-efficient lighting in any environment from residential and retail, to commercial and industrial applications. With the LED Lighting market set to reach 75% in India, the SSK Group realised that this was the cornerstone that the company was to build upon. Now, Syska LED is a market leader and provides numerous lighting solutions. Syska LED currently holds over 40 patents for lighting solutions. As the future unfolds, Syska LED will play a pivotal role in shifting lighting usage in IndiaLearn More
Tailor-made products for the growing mobile phone users in India, a lot of research and innovation goes in the production of Syska Accessories. Made to enrich the lives of its users, Syska Accessories are quality tested, durable, reliable with aesthetically appealing designsLearn More
Self-grooming has become a norm with the millenial and Gen-Z populations in India. To cater to this customer, Syska has created innovative and user friendly personal care products that see to every grooming need for Men and Women. From trimmers to hair straighteners, Syska Personal Care helps you stay style versatile.Learn More
Syska has taken a step into the household category with the launch of the Syska Irons and Syska Fans ranges. Crafted with the latest innovations in technology, these Syska products aim to bring innovation and energy saving into the homes of its users. Produced with compliance to the highest global standards, Syska Home Appliance products are of superior quality but priced fairly.Learn More
In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last
Distribution of VCRs, TVs and T-Series Audio Cassettes
Trading Partners of Whirlpool, Kelvinator and Nokia
July: Distribution of Samsung Appliances
Group's Flagship Company, World's Larget Distributor of Samsung Mobile Phones.
One Stop Solution Provider for All Electronic Data Delivery, Printing and Mailing Activities
Jan: SSK memory cards
Samsung Smart Phone Cafes Stores Across India
May: SSK Mobile Accessories
SSK Acquires LED Manufacturing Unit in Korea
Nov: SSK LED lights
Syska launched in India
Syska Personal Care
Check out our blog to see what’s happening
Is there a single woman (or anybody who wants amazing hair) out there who hasn’t wanted a great hair straightener? Good hair straighteners are an asset. Sometimes, they can single-handedly decide ho….Read more
The pandemic world has forced us all to be more ‘Aatmanirbhar’ about a lot of things- and personal grooming is one of them. Beard trimmers have become a must-have personal care product for men now….Read more
Whether curly hair is the bane of your life or you simply want to give your frizzy dry hair a smooth finish, try the Syska SuperGlam HS6810 Hair Straightener. This hair iron gives you silky str….Read more
Love experimenting with your look? Then you’ll love these beard trends that are set to take 2020 by storm! All you have to do is give your beard a little TLC (tender loving care) – nourish….Read more
Cutting one's own hair isn't anyones first choice. The lockdown has compelled many to take grooming into our own hands. Here are some basic tips to get the best at-home haircut: 1. Invest In The Righ….Read more
Discover the Syska Power Max 100: 10000 mAh ploymer cell power bank, multi device compatible, Dual USB 2.0A, Micro USB Input….Read more
We recently did a survey of our customers’ shaving habits. We found that one of the biggest divide in shaving habits is between the use of manual razors and electric shavers. There are benefits to b….Read more
Syska LED Lights, unlike ordinary ones, are a smart innovation in the future of lighting. A simple and efficient solution from one of India’s leading LED light manufacturers. Syska Group believes in….Read more
Revamping the look of your home? Or furnishing a new one? Either way, don’t forget to make LED lights a part of your plan. The marketplace is filled with an assortment of modern lighting solutions t….Read more
LED lights have a stronghold in the lighting industry and rightfully so. They’re superior to traditional incandescent and CFL lights in a host of ways. You may have heard about and even used an LED ….Read more
Control Syska smart lights with your voice Syska smart bulbs are Wifi-enabled and compatible with Amazon Alexa. Just place the bulb in the fixture, set up your Syska Smart Home account and connect it….Read more
Get wavy hair with a hair dryer Sejal walks you through the steps to getting perfectly wavy hair with the Syska Trendsetter hairdryer. Start with blow drying your tresses, then style with a round bru….Read more
Curlyour hair with a straightener Curling hair with a hair straightener is easier than you thought. Dhvani tells you how it’s done, with Syska IonStraight. It’s the ideal hair straightener that w….Read more
Trimming your beard just got easier Abhinav tells you how the right trimmer can easily fit into and work around your busy schedule. If you believe in the importance of looking presentable all the tim….Read more
Curl your hair in a matter of minutes If you love soft curls but are tired of your unmanageable hair curler, it’s time you switch to curling with the Syska SuperGlam hair straightener. Its swivel c….Read more
Trim, shave & shape with Syska UniBlade When one blade lets you trim, shave and style your beard with ease, why go anywhere else? Syska UniBlade allows for a smooth and comfortable experience tha….Read more
Find out how you can use the Syska Smart Home App to add and control the Wi-Fi enabled smart lights as per your changing moods….Read more
The house of Syska now presents a range of dry irons. To make a lasting first impression, get that ironing board out and leave the rest to Syska! Here are some highlights of our Dry Irons: 1. Te….Read more
Dealing with cords can be a messy affair - they get entangled, or have you tripping all the time because of their sheer length. It only gets worse in the case of a corded iron. We understand the woes,….Read more
1. Bring out the silver foil Place a sheet of aluminum foil under the cover of your ironing board. The foil reflects heat, smoothening out the underside of your clothes as you run the iron press on t….Read more
An impression is lasting, whether it's the first or not - and crinkled clothing is a surefire way of creating a wrong one. Here's why you should switch to a Syska steam iron and let it handle your w….Read more
Does music on your mobile sound dull? Get a speaker. Can’t handle the mess a speaker’s wires bring? Then just invest in a good wireless one! If you love being on the go and need a supply of movie….Read more
Life is hectic and demands round-the-clock activity. This has made individuals gadget-dependent. A fully-charged mobile appliance plays a crucial role in helping one stay on-the-go. However, sitting c….Read more
Imagine a regular weekday – you wake up, get dressed for work and pack your lunch. Everything’s going great until you look into the mirror and realize your hair’s a complete mess. You have no cl….Read more
Getting dressed up has never been easy, whether it’s for a party, an evening with your friends or something as mundane as going to work. It involves pondering about what clothes to wear, what to car….Read more
For most men, personal hygiene takes priority – and why not? Dressing well and looking neat is an essential aspect of one’s personality. In fact, you must pay attention to the minor details as wel….Read more
Traditionally, customer needs have been dictated by marketing and sales push, but we find that this approach is not in sync with today’s well-connected and well-informed customers. In our design process, we start with the consumer. We try to understand our current and future customers; their product needs and pain points. For this, we actively initiate research projects with our network of local partners in India and other countries. These partners are consumer facing and play a pivotal role in understanding customers.
At this stage we deploy a qualitative and quantitative research to categorise customer wants and expectations. We use tools such as focus groups, questionnaires, and interviews to understand key customer pain points and needs while trying to accomplish a certain task. The most crucial needs are then prioritised and moved to the solution stage.
Albert Einstein once said, “We are boxed in by the boundary conditions of our thinking.” When we build solutions, we first create a free flow of exchange of ideas and alternative approaches to a problem. We believe it is important to integrate knowledge and experiences of diverse fields to get the optimal solution. And important aspect of solution development and selection is the environmental impact the solution would have in use and manufacturing.
As the design-led solutions are developed, solution prototypes are tested with focus groups. First impression and task based testing results are quantified to understand each prototype experience. The learnings from these findings are fed back to identify constraints and the prototypes are reiterated and tested. The optimal solution is then developed for the larger market.
The success of launched products are then evaluated with an aim to understand the impact of good design in meeting customer needs by collecting data from various sources. Thus, it’s an ongoing process with an aim to improve upon provided solution and to better meet customer needs.
With over 30 years in Distribution, SSK Group is one of India's most trusted companies. With branch offices in every state of the country & a chain of about 5000 distributors, 10000 authorised dealers, over 200,000 retail outlets, SSK is a trusted relationship partner. All our activities are in line with our defined business principles and policies to ensure transparancy and trust amoung our stakeholders. Built as a family business and on family values, we welcome you to the SSK Family.
Clear information sharing in terms of product literature, future ventures, business opputunities
Training of sales personal. Marketing support in terms of offline and online activities, Btl activities, POPs
Responsive to all feedbacks and restructuring of business practices and infrastructural in order to deal with all the bottlenecks the partners face so that we grow together
Maintaining equality and parity with regards to treatment doled out to these business partners
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