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The SSK Group - Pursuing Excellence
In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last two decades, the SSK Group's pursuit of perfection has made the Group a name to reckon with across numerous verticals.
History And Formation
The SSK Group took off with the support and blessings of Guru Nanak Marketing, a company that is involved in the distribution of T-series Audio cassettes, CDs and audio video systems for the whole of Maharashtra. A strong vision and a stronger conviction paved the way for SSK’s rapid growth. Understanding very early on that diversification is the mantra to success, SSK’s management team decided to widen the scope of their business enterprises and enter different markets. Today, the SSK Group has a strong foothold in the Mobile, Electronic Appliances, Variable Data Printing, Retail, Agriculture and Real Estate industries. The Group is looking forward to diversify even more and expansion plans will soon be firmed up.
Syska LED
Syska LED offers a wide range of international quality LED lighting solutions, for varied applications providing effective and energy-efficient lighting in any environment from residential and retail, to commercial and industrial applications. With the LED Lighting market set to reach 75% in India, the SSK Group realised that this was the cornerstone that the company was to build upon. Now, Syska LED is a market leader and provides numerous lighting solutions. Syska LED currently holds over 40 patents for lighting solutions. As the future unfolds, Syska LED will play a pivotal role in shifting lighting usage in India
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Syska Accessories
Tailor-made products for the growing mobile phone users in India, a lot of research and innovation goes in the production of Syska Accessories. Made to enrich the lives of its users, Syska Accessories are quality tested, durable, reliable with aesthetically appealing designs
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Syska Personal Care
Self-grooming has become a norm with the millenial and Gen-Z populations in India. To cater to this customer, Syska has created innovative and user friendly personal care products that see to every grooming need for Men and Women. From trimmers to hair straighteners, Syska Personal Care helps you stay style versatile.
Learn MoreSyska Home Appliances
Syska has taken a step into the household category with the launch of the Syska Irons and Syska Fans ranges. Crafted with the latest innovations in technology, these Syska products aim to bring innovation and energy saving into the homes of its users. Produced with compliance to the highest global standards, Syska Home Appliance products are of superior quality but priced fairly.
Learn Moremilestones
The Journey
In 1989, the SSK Group set up its flagship company, Shree Sant Kripa Appliances Pvt. Ltd. Over the last
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Gurunanak Marketing1989
Distribution of VCRs, TVs and T-Series Audio Cassettes
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Bagh Bahar Appliances1997
Trading Partners of Whirlpool, Kelvinator and Nokia
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July: Distribution of Samsung Appliances2002
July: Distribution of Samsung Appliances
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May: SSK Appliances2006
Group's Flagship Company, World's Larget Distributor of Samsung Mobile Phones.
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September: SSK Infotech2006
One Stop Solution Provider for All Electronic Data Delivery, Printing and Mailing Activities
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In-house Production of Memory Cards for Phones and Cameras2009
Jan: SSK memory cards
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SSK Retails2011
Samsung Smart Phone Cafes Stores Across India
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Launch of Own Brand of Mobile Phone Accessories in India2012
May: SSK Mobile Accessories
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Sep: Acquisition of IST Ltd. Korea2012
SSK Acquires LED Manufacturing Unit in Korea
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Launch of 'SSK LED' Brand of LED Lights2012
Nov: SSK LED lights
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June: Launch of
2013Syska launched in India
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Launch of Personal Grooming Products for Men and Women2016
Syska Personal Care
Our Blog
Check out our blog to see what’s happening
10th Dec
Syska
Difference between N..
In today’s era of smart devices, listening to music has become a tradition when going out. But it’s impossible to carry your wired speakers when traveling or partying at a beach. Hence, Bluetooth ….
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10th Dec
Syska
Get Best Hair Curler..
Girls love to style their hair differently each day but not all days can they visit the salon. They have hence now become their own hairstylist with different hair styling tools available in the marke….
Read more
10th Dec
Syska
What is the differen..
“To improve is to change, to be perfect is to change often” The only thing that is constant is change. Change is necessary ‘not to lose something good but to gain something even better. Wheth….
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8th Sep
Syska Personal Care
Safest Trimmer For W..
Tons of things unite women across the globe together, and one of those things has to be agreeing how frustrating it is to deal with bikini line hair. This is something most women have been trying to m….
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8th Sep
Syska Accessories
Feature Loaded Smart..
Smartwatches are easily the most evolved form of wearables available to us today. Why we think so – is because smartwatches are designed to make lives so much easier and comfortable. Although you ma….
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8th Sep
Syska Personal Care
Best Hair Curler To ..
Luscious, thick and curly hair looks great on all, right! Some people are blessed with naturally long, gorgeous curly hair, while others have to work for it. The problem, though is that long hair can ….
Read more
8th Sep
Syska Accessories
Top 5 Must-Have Acce..
The past year has seen all of us using our phones more than we have ever used them. We needed our phones for everything. We couldn’t work, study, or do practically anything if our smartphones weren….
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29th Jul
Syska Personal Care
Straighten Your Hair..
Is there a single woman (or anybody who wants amazing hair) out there who hasn’t wanted a great hair straightener? Good hair straighteners are an asset. Sometimes, they can single-handedly decide ho….
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28th Jul
Syska Personal Care
Buy Best Trimmer - 5..
The pandemic world has forced us all to be more ‘Aatmanirbhar’ about a lot of things- and personal grooming is one of them. Beard trimmers have become a must-have personal care product for men now….
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1st Sep
Syska Fans
Points To Consider B..
Key Factors To Consider When Buying A Ceiling Fan With so many fan designs and styles available on the shelves, choosing the right one that suits your space and preferences can be daunting. It is very….
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10th Aug
Syska Personal Care
5 reasons you need t..
Whether curly hair is the bane of your life or you simply want to give your frizzy dry hair a smooth finish, try the Syska SuperGlam HS6810 Hair Straightener. This hair iron gives you silky str….
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10th Aug
Syska Personal Care
The hottest beard tr..
Love experimenting with your look? Then you’ll love these beard trends that are set to take 2020 by storm! All you have to do is give your beard a little TLC (tender loving care) – nourish it, gro….
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29th May
Syska
Tips To Groom Your H..
Cutting one's own hair isn't anyones first choice. The lockdown has compelled many to take grooming into our own hands. Here are some basic tips to get the best at-home haircut: 1. Invest In The Righ….
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20th Dec
Syska Accessories
Discover The Syska P..
Discover the Syska Power Max 100: 10000 mAh ploymer cell power bank, multi device compatible, Dual USB 2.0A, Micro USB Input….
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20th Dec
Syska Personal Care
Reasons Why Electric..
We recently did a survey of our customers’ shaving habits. We found that one of the biggest divide in shaving habits is between the use of manual razors and electric shavers. There are benefits to b….
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3rd Oct
Syska LED Lights
7 Types of must have..
Syska LED Lights, unlike ordinary ones, are a smart innovation in the future of lighting. A simple and efficient solution from one of India’s leading LED light manufacturers. Syska Group believes in….
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3rd Oct
Syska LED Lights
Light up your home w..
Revamping the look of your home? Or furnishing a new one? Either way, don’t forget to make LED lights a part of your plan. The marketplace is filled with an assortment of modern lighting solutions t….
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3rd Oct
Syska LED Lights
7 interesting facts ..
LED lights have a stronghold in the lighting industry and rightfully so. They’re superior to traditional incandescent and CFL lights in a host of ways. You may have heard about and even used an LED ….
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4th Sep
Syska LED Lights
Voice control your S..
Control Syska smart lights with your voice Syska smart bulbs are Wifi-enabled and compatible with Amazon Alexa. Just place the bulb in the fixture, set up your Syska Smart Home account and connect it….
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4th Sep
Syska Personal Care
Everyday Hairstyling..
Get wavy hair with a hair dryer Sejal walks you through the steps to getting perfectly wavy hair with the Syska Trendsetter hairdryer. Start with blow drying your tresses, then style with a round bru….
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4th Sep
Syska Personal Care
How to curl like a p..
Curlyour hair with a straightener Curling hair with a hair straightener is easier than you thought. Dhvani tells you how it’s done, with Syska IonStraight. It’s the ideal hair straightener that w….
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4th Sep
Syska Personal Care
Style Your Beard wit..
Trimming your beard just got easier Abhinav tells you how the right trimmer can easily fit into and work around your busy schedule. If you believe in the importance of looking presentable all the tim….
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4th Sep
Syska Personal Care
7 Elegant Ways to Cu..
Curl your hair in a matter of minutes If you love soft curls but are tired of your unmanageable hair curler, it’s time you switch to curling with the Syska SuperGlam hair straightener. Its swivel c….
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4th Sep
Syska Personal Care
Trim, Shave and Styl..
Trim, shave & shape with Syska UniBlade When one blade lets you trim, shave and style your beard with ease, why go anywhere else? Syska UniBlade allows for a smooth and comfortable experience tha….
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29th Aug
Syska News
How to Connect to Wi..
Find out how you can use the Syska Smart Home App to add and control the Wi-Fi enabled smart lights as per your changing moods….
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21st Aug
Syska Home Appliances
Look Effortlessly Cl..
The house of Syska now presents a range of dry irons. To make a lasting first impression, get that ironing board out and leave the rest to Syska! Here are some highlights of our Dry Irons: 1. Te….
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20th Aug
Syska Home Appliances
Syska Cordless Steam..
Dealing with cords can be a messy affair - they get entangled, or have you tripping all the time because of their sheer length. It only gets worse in the case of a corded iron. We understand the woes,….
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20th Aug
Syska
10 easy ironing tips..
1. Bring out the silver foil Place a sheet of aluminum foil under the cover of your ironing board. The foil reflects heat, smoothening out the underside of your clothes as you run the iron press on t….
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20th Aug
Syska Home Appliances
Ease the crease with..
An impression is lasting, whether it's the first or not - and crinkled clothing is a surefire way of creating a wrong one. Here's why you should switch to a Syska steam iron and let it handl….
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20th Aug
Syska Accessories
What to look for whi..
Does music on your mobile sound dull? Get a speaker. Can’t handle the mess a speaker’s wires bring? Then just invest in a good wireless one! If you love being on the go and need a supply of movie….
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20th Aug
Syska Appliances
What to keep in mind..
Life is hectic and demands round-the-clock activity. This has made individuals gadget-dependent. A fully-charged mobile appliance plays a crucial role in helping one stay on-the-go. However, sitting c….
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20th Aug
Syska Personal Care
Working up a storm: ..
Imagine a regular weekday – you wake up, get dressed for work and pack your lunch. Everything’s going great until you look into the mirror and realize your hair’s a complete mess. You have no cl….
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20th Aug
Syska Personal Care
A complete guide: Ho..
Getting dressed up has never been easy, whether it’s for a party, an evening with your friends or something as mundane as going to work. It involves pondering about what clothes to wear, what to car….
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20th Aug
Syska Personal Care
Trimming nasal hair:..
For most men, personal hygiene takes priority – and why not? Dressing well and looking neat is an essential aspect of one’s personality. In fact, you must pay attention to the minor details as wel….
Read moreDesign process
01
Human Centric Approach
Traditionally, customer needs have been dictated by marketing and sales push, but we find that this approach is not in sync with today’s well-connected and well-informed customers. In our design process, we start with the consumer. We try to understand our current and future customers; their product needs and pain points. For this, we actively initiate research projects with our network of local partners in India and other countries. These partners are consumer facing and play a pivotal role in understanding customers.
02
Research
At this stage we deploy a qualitative and quantitative research to categorise customer wants and expectations. We use tools such as focus groups, questionnaires, and interviews to understand key customer pain points and needs while trying to accomplish a certain task. The most crucial needs are then prioritised and moved to the solution stage.
03
Eco Solution Development
Albert Einstein once said, “We are boxed in by the boundary conditions of our thinking.” When we build solutions, we first create a free flow of exchange of ideas and alternative approaches to a problem. We believe it is important to integrate knowledge and experiences of diverse fields to get the optimal solution. And important aspect of solution development and selection is the environmental impact the solution would have in use and manufacturing.
04
Solution Testing & Feedback
As the design-led solutions are developed, solution prototypes are tested with focus groups. First impression and task based testing results are quantified to understand each prototype experience. The learnings from these findings are fed back to identify constraints and the prototypes are reiterated and tested. The optimal solution is then developed for the larger market.
05
Continuous Improvement
The success of launched products are then evaluated with an aim to understand the impact of good design in meeting customer needs by collecting data from various sources. Thus, it’s an ongoing process with an aim to improve upon provided solution and to better meet customer needs.
Relations
partners
About our Principles
With over 30 years in Distribution, SSK Group is one of India's most trusted companies. With branch offices in every state of the country & a chain of about 5000 distributors, 10000 authorised dealers, over 200,000 retail outlets, SSK is a trusted relationship partner. All our activities are in line with our defined business principles and policies to ensure transparancy and trust amoung our stakeholders. Built as a family business and on family values, we welcome you to the SSK Family.
Transparency
Clear information sharing in terms of product literature, future ventures, business opputunities
Training & Support
Training of sales personal. Marketing support in terms of offline and online activities, Btl activities, POPs
Grow Together
Responsive to all feedbacks and restructuring of business practices and infrastructural in order to deal with all the bottlenecks the partners face so that we grow together
Equality & Parity
Maintaining equality and parity with regards to treatment doled out to these business partners
We would love to hear from you so let’s get in touch!
Contact usFeatured Events
Stay Updated on The Latest Activities at Syska!
- Upcoming Events
- Past Events
Kargil International Marathon
- 02 Sep 2018, 6:00 am - 02 Sep 2018, 11:00 am
- Kargil, Jammu & Kashmir
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