Syska collaborates with The Man Company to celebrate ‘No shave November’
Syska Personal Care has announced its collaboration with premium grooming products brand, The Man Company, to celebrate ‘No Shave November’. The association intends to excite consumers by offering them world-class grooming essentials and empowering them to look and feel their very best by providing various product combos.
Gurumukh Uttamchandani, executive director, Syska Group said, “Grooming has become an integral part of every man’s lifestyle with the male grooming segment today being a multi-dollar growth business opportunity. Our collaboration with The Man Company is an effort to offer our metrosexual millennial and GenZ customers innovative grooming kits. Our products compliment each other in such fine synergy that provide consumers with a one-stop grooming and beard care solution.”
Syska and The Man Company’s products will be sold on both company websites by providing upto 40% discount. Close to 50 micro influencers have been roped in by both brands to promote the campaign and amplify the discounted products.